Marcus Chen
Summary
Product designer focused on consumer fintech. I ship things that ordinary people understand, then I measure whether they actually used them. 8 years across two unicorns and one acquisition.
Experience
- Redesigned onboarding for 2M+ users; cut drop-off from 38% to 19%.
- Led design system rewrite adopted by 4 product teams in one quarter.
- Shipped 'Smart Move' transfers — $11M moved in first 90 days.
- Ran weekly research ops cadence; 50+ unmoderated tests informed every shipped feature.
- Owned end-to-end design for the consumer iOS app (4.8★, 80K reviews).
- Ran 60+ usability sessions; turned findings into a quarterly research ritual.
- Created brand refresh that lifted App Store install rate 28%.
- Designed campaigns and product UI for 14 early-stage clients.
- Built motion design practice that became a billable line of work.